Yesterday a new act of networking took place at the premises of the new NETWORKIA Portal del Angel business center. On this occasion, the talk was given by Carlos Zardoya, specialist in social networks, under the title “Enterprise 2.0: success stories”.
Broadly speaking, Carlos conveyed to us that social networks are increasingly segmented and the content is becoming social since access to information, its creation and distribution is democratizing every day more.
A phrase that made the audience really reflect was the following:
“If the product is free, you are the product”
After an exhibition on the different existing networks as well as their target audiences and their different utilities, success stories were analyzed in relation to their strategy at the social media level such as Banco de Sabadell, Munich, Gallina Blanca and Vueling among others.